Unilever EAC Myanmar launched Citra, a new skin care brand, in Sule Shangri-la on October 11. The launch of Citra will offer local consumers a range of body lotions and soap bars which are made from natural ingredients. Citra’s star product line is the Citra Natural White UV Aura Thanakha body lotion and soap bar for bright and glowing skin. Aside from Citra Thanakha range, Citra Sakura body lotion, soap bars and Papaya Scrub soap bar have also been launched.
“We are pleased to bring South East Asia’s leading natural brand, Citra, for our consumers in Myanmar. The weather in Myanmar can vary from harsh sun in the summer to cool dry winters, so we want to bring a brand designed for South East Asian weather. Citra products feature well-known and trusted natural ingredients like Thanakha, Tamarind, Sakura, Rice Milk, which we believe consumers will enjoy using,” said Nipun Talwar, Personal Care Marketing Director of Unilever EAC Myanmar.
Citra Brand Endorser, Nan Su Yati Soe said, “I am honored to endorse Citra, a brand with rich heritage in using natural ingredients to give customers naturally glowing and bright skin. As an artist, it is rare that I stay home under shades. So, extra care to keep my skin protecting from sunlight and keeping it hydrated and glowing is needed. A quality body lotion like Citra can work wonders to keep skin fresh and cool with complete sun protection, plus my skin is significantly hydrated and looks radiant without feeling greasy.”
I n t h e l a u n c h i n g e v e n t , t h e demonstration and sharing tips on how to take care the skin in the summer and cold season are performed by young generation rising stars, May Toe Khine and Naw Phaw Eh Htar at the Citra Summer booth and Citra Winter booth.
