KBZPay launched its first nationwide brand campaign aimed at inspiring people across the country to enjoy the benefits of using Myanmar’s leading mobile wallet, and in particular, the enhanced connectivity it facilitates between people, families, friends and businesses. The campaign features a series of film ads to be aired on TV and online channels which depict stories about the connections that KBZPay facilitates for customers.
With Myanmar fast digitizing and leapfrogging into a mobile-first economy, KBZPay is at the heart of this transformation, streamlining everyday tasks that involve money in a way that is fast and secure for people and businesses across the country. In less than a year from the introduction of KBZPay in August 2018, 18,000 KBZ Bank employees across the country have digitally on-boarded more than two million fully KYC-ed customers and more than 100,000 merchants and agents.
Soe Ko Ko, Head of Agent Banking, KBZPay, said, “KBZPay is our technology solution to improve the quality of life through banking and achieve 100% financial inclusion by bringing financial services beyond the physical branches of the bank. Over the past year, we have seen how KBZPay has enabled millions in Myanmar to participate in the financial and digital economy, and to connect with one another. Inspired by this, we are embarking on a nationwide campaign to bring to life stories about how KBZPay forms connections between people, families, friends and businesses across Myanmar.”
KBZPay is airing a three-part series of film ads that focus on the interactions between characters who go about their daily lives using the secure, easy-to-use KBZPay mobile wallet. The series highlights the joy that KBZPay customers feel when they are connected with businesses and people after performing transactions using KBZPay. Examples of transactions include making payment for goods, cashing in to the mobile wallet, and transferring money to a loved one urgently for purchase of a bus ticket.