DKMads, a local B2B service provider, launches Programmatic Advertisement Platform in Myanmar for the first time. DKMads programmatic platform is to show the advertisements on the applications, games and websites which is accessed anytime and anywhere by the potential users of the products of advertisers through advertisement exchanges which are linked with DKMads platform. The advantage of DKMads is that the lower quality traffic and higher quality traffic can be chosen. As programmatic platform is linked with millions of websites, applications and mobile games, their standardizations are stored with records in DKMads’ data server.
“With the development day after day, internet users catch up with the modern day. Unlike in the past when only social media were used, the users come to the applications widely in addition to entertainment applications such as YouTube, Tik Tok and Joox on which the users watch the videos, listen to the music and search for necessary things in daily life. We don’t want these users to miss the products of the advertisers. DKMads was established with the intention of solving them and of advertising the products effectively,” said Kyaw Ye Paing, Founder of DKMads at the press conference held in Park Royal Hotel on July 18.
DKMads programmatic focuses on two fronts that are brand safety and view-ability. Regarding brand safety, it will take care of not appearing the advertisements on the sensitive categories, while paying more intention on view-ability. Not only DKMads provides services on display ads, Rich media, Video ads, Search ads, Native ads and Rewarded ads but also does it make effort to give services for other various types of services in future. The user related data will be provided to the advertisers with real time reports. Depending on the result, the advertisers may change the advertising strategies into more effective ways.
It is expected to place advertisements on websites of local news media by linking them with the use of DKMads’ SSP (Supply Side Platform) over the next years. Currently, DKMads’s DMP (Data Management Platform) server is initiated and when the data of the users is complete, it is aimed to extend to South-East Asia. It will also give necessary advices on the products of advisers in future regarding digital technology.