Heineken threw an exclusive launch party and marked its official arrival in Myanmar on 9th October at the Novotel Yangon Hotel. 800 special guests including a wide array of celebrities, influencers and business industry leaders attended the event. Heineken beer will be freshly brewed locally in its factory in Myanmar. People of Myanmar can now enjoy the real taste of Heineken without leaving the country. In addition, through its exciting campaigns, like the Cities campaign and music events (Heineken Green Room), Heineken wants to bring in lots of excitement.
During the launch party, Heineken invited its guests to experience some of the worlds’ most special places through the current Heineken campaign called “Cities”. To introduce this campaign to Myanmar, Heineken organized a launch party together with an international fashion show, music and food with guests “travelling” from Amsterdam to Yangon, while enjoying fresh Heineken beer.
Mr. Lester Tan, Managing Director of APB Alliance Brewery Company Ltd (APB-ABC), said “Heineken is a truly iconic international brand which is committed to surprise and excite consumers with its unique events and Heineken Celebrates Official Arrival Party fresh taste. We wanted to use this launch party as a perfect occasion to show that Heineken is truly cosmopolitan and can create the most premium experiences for its consumers, all over the world, and now also in Yangon!”
Locally brewed Heineken Beer is available now in selected bars and stores in Yangon and Mandalay.
