TV Advertising recently developed for Wave Money by Yangon advertising agency, Havas Riverorchid, has received the first ever Midas Award for Wave Money’s advertising campaign. Part of the New York Festivals, the Midas Awards recognize outstanding creative work from around the world in the financial services category. The entry from Havas Riverorchid promoted Wave Money’s revolutionary mobile money services, bringing access to formal financial services for millions of people in Myanmar. Yin Aye Nyein San, the Havas Riverorchid copywriter who worked closely on the creation of the advertising said, “The New York Festivals have participation from many of the best agencies in the world – Europe, America, Asia, Africa and Australasia.
We’re so excited to win this award and bring it home to Yangon. I feel so proud.” Myanmar has a massive rural migrant population working in cities. This campaign promoted the brand’s advantages that empower those people from the country while seamlessly integrating into their lifestyle – a fast, easy and reliable way of transferring money. Head of Marketing of Wave Money, Susan Mbogo said, “We treasure our relationship with all our partners. From our 24,000 Wave shop agents to other business partners such as Havas Riverorchid who created this work for us. We thank them and share in the pride in seeing Myanmar work and our business recognized at the highest international standards.”