Home Insider Insider News Knorr New Fish Powder Launched

Knorr New Fish Powder Launched

Knorr celebrated the launch of Knorr Fish Powder, a product created specifically for the Myanmar market on March 26. Knorr’s research and development (R&D) team in Bangkok, worked together with experienced Knorr chef Siddharth Raghavan to formulate Knorr Fish Powder. The product includes river fish which Myanmar consumers find to be more appealing due to its less fishy taste and aroma, along with local ingredients and condiments which complement everyday Myanmar cuisine.

Chaw Su Su Htay, Brand Manager, Knorr, said, “Knorr developed and produces Knorr Fish Powder with high quality standards, including the help of real chefs and using responsibly sourced ingredients from real farms. Fish is a fresh, natural ingredient and is associated with general health benefits. With Knorr Fish Powder, we are using only the best ingredients of premium river fish balanced with garlic,onion and ginger for a pleasant natural sweetness of fish without an overly fishy taste and aroma. We are truly excited to be making Knorr Fish Powder available in all markets, stores and supermarkets nationwide. I invite moms and dads across the country to try Knorr Fish Powder to experience how it brings out the best flavor of their favorite dishes.”

Knorr conducted consumer research after the product was developed; involving Myanmar moms who cooked dishes using Knorr Fish Powder. Knorr received positive feedback from these consumers who cited that they liked the natural sweetness of fish, the pleasant aroma of fish and spices as well as the authentic look of the ingredients used. At the entertaining launch event of Knorr Fish Powder, famous food blogger and Founder & CEO of Wut Yee Food House, Cho Wut Yee, was announced as the Brand Ambassador for Knorr Fish Powder.