Home Insider Insider News Heineken Arrives in Myanmar

Heineken Arrives in Myanmar

Heineken quited Myanmar almost 20 years ago and now the Dutch giant is back again. Heineken

held a unique Heineken event as celebrat- ing its arrival in Myanmar from 18th to 26th September. The event was held at two popular shopping centers- Capital Tharkayta and Taw Win Center as well as in four cosmopolitan bars – Hummingbird, Bar One Four, Escape and Port Autonomy. Customers can

participate in an exciting experience with Heineken to win several prizes. One of the prizes include the chance to attend the offi- cial Heineken launch party, will be hold on 9th October in Yangon.

Valentina De Luca, Heniken Head of Marketing said “Heineken always creates unique experiences to connect with our customer around the world, and now Myanmar will proudly be a part of it and the

Heineken launch in Myanmar is building on the Heineken Cities campaign that was launched around the world and inspired men to live worldly, and is only the start of a long series of impressive activities and events that Heineken will bring to Myanmar”.

APB Alliance Brewery Company Ltd (AP- BABC) is privately-owned company in Myanmar, owned by Jointly by Heinek-

en and ABC (Alliance Brewery Company). Heineken is Europe’s largest brewer. The company is present in over 70 countries and operates more than 165 breweries. Alliance Brewery Company Ltd (ABC) is private- ly-owned company and majority-owned by Aung Moe Kyaw, a local entrepreneur. Its joint venture with Heineken was announced in 2013.