CP, the Thai conglomerate, announced the launch of their new strategic campaign which aims to target to new customer segments by focusing on improving product quality.
As a part of the new campaign, CP is developing two new products for the near future: one aims to serve the local Myanmar people, combing a tasty snack and vegetable with the local cuisine while the other is more international in taste, aiming to target younger customers with a Western flair. “In the first half of the year, we focused on enhancing the fundamentals of our CP Five Star food outlet which are quality and services because the market has been also developing with more choices for the customers. Therefore, we would like to ensure that our product quality and services are always best in class,” says Karan Sangfai, Vice President of CP livestock Myanmar.
