The world’s leading fertilizer company Yara International ASA is establishing itself in Myanmar. Myanmar is the latest country Yara International is entering with expectation of significant growth. It expects significant growth in the agricultural sector, leading to stronger GDP growth.
“The agricultural sector in Myanmar represents enormous opportunities. It accounts for one third of GDP, one half of employment and one fifth of exports. Success in this sector will lead to economic growth for Myanmar as a whole, “says Svein Tore Holsether, President & CEO of Yara. For us, Myanmar is about partnership and potential. Yara’s investment in the market is driven by our ambition to improve lives of people in Myanmar as part of Yara’s mission and vision. We always work closely with farmers, distributors and authorities to contribute to unlocking the great potential within agriculture, “continues Holsether.
“We have a farmer-centric way of working. Last year, we met 250, 000 farmers in Asia. Our biggest contribution is how our on-the-ground-agronomists engage with growers, analyzing the specific soil conditions and providing the crop nutrition most suitable for each crop. Our more than 100-year history has proven how optimizing fertilization can improve yield, quality and farmer income, “explains Terje Knutsen, Executive Vice President, Crop Nutrition, Yara.
“In addition to quality products, our offering will include tools, services and knowledge sharing activities. This way, farmers in Myanmar will benefit from the collective knowledge a global player like Yara can offer. Building competence among our local employees and in partnership with farmers and distributors, creating shared value in the agriculture value chain is a crucial part of our strategy,” says Yara Myanmar Country Manager, Havar Valved. Yara will launch its farmer centric approach in Myanmar this year with several farmer meetings, demonstration plots and field days to share knowledge with thousands of farmers with the aim of increasing their profitability and improving their livelihoods.
