LUX celebrated its official launch of a new variant in Myanmar with an entertaining event at St. John City Mall, Pyay Road on September 15. Now, Lux launched a new range, New LUX Lavender Lush, to give Myanmar consumers fresh and fragrant skin.
Nipun Talwar, Personal Care Marketing Director of Unilever M y a n m a r h a s e x p l a i n e d , “Lavender is a flowering plant in the mint family that’s easily identified by its sweet floral scent. Lavender comes from ‘Lavare’ a Latin word that means ‘to shower’. That is why since ancient times, Lavender is used when shower, especially for Greek and Roman. ‘What makes this lavender so special?’ It can be used for medicinal and therapeutic benefits. Lavender may help improve sleeping and is useful for treating anxiety, insomnia, and restlessness. Therefore, with Lux Lavender Lush, it will not only bring you such benefits but soft skin with long lasting fragrance.”
As a special segment, LUX has collaborated with two female top bloggers and hosted a talk named #WeAreMore. The beauty blogger, Phyo Pyae Sone Htun from @PhyoDayByDay also stated that, “In today’s society, women are playing key roles and achieving their milestones. Women have become more confident in what they do and walking their goals with confidence. In fashion trend, it’s looping and you will see the old beauty routine are coming back again. If you say beauty, it’s not just the beauty of your face where your skin matters as well. Since there are quite many options we can choose but it can differ based on our choices. A simple but yet useful way is the choice of proper body wash for your skin where LUX plays a huge role. LUX is more than just a soap. It gives pleasure and luxurious moment during the shower. This is simple but all of us can experience this because of our changes in perception.
” T h e e v e n t i n c l u d e d t h e demonstration session on “How to properly use body wash for fragrant skin” led by @PhyoDayByDay. It was followed by game programs and lucky draws and ended the event successfully with the launch of Lux Lavender Lush Body Wash. Now, Lux has six variants – Soft Rose, Magical Spell, Camellia White, Velvet Jasmine, Sakrua Bloom and Lavender Lush as official listing, both bars and body washs can be purchased in all stores and supermarkets across Myanmar.
