Home Insider Insider News Heineken Launches a New Beer

Heineken Launches a New Beer

On October 14, Heineken Myanmar has officially introduced a new beer, Tiger Crystal in Myanmar for beer drinkers in search of new tastes and experiences. Tiger Crystal, a light lager, is a new variant of Tiger Beer, one of the first beers in Myanmar to have slightly lower alcohol content at 4.5% Alcohol by Volume (ABV). The bottle design of Tiger Crystal is crystal-clear with a high and thin neck, and with its remarkable silver label.

“At Heineken Myanmar, we strive to bring more international choices and experiences to our consumers who are keen to explore new tastes. Tiger Crystal is an exciting addition to our portfolio and we hope people will enjoy trying this refreshing beer,” said Leen De Schutter, Marketing Director Heineken Myanmar. Tiger Crystal is brewed with special hops and uses a unique brewing process. The beer is filtered at a crystal cold temperature of minus one degree Celsius to lock in the most desirable flavors and aromas inherent to Tiger Beer, while providing a refreshingly crisp new sensation for drinkers.

“Tiger Crystal i s t h e p e r f e c t choice for anyone looking for a more s o p h i s t i c a t e d beer experience. We’re looking a t y o u n g a n d curious drinkers to try this beer. It has a clean, refined taste and a packaging that makes it stand out from the crowd,” said San Mai, Tiger Beer Brand Manager. Tiger Crystal, available in a 330 ml flint bottle and a 330 ml can is now available at supermarkets, bars and restaurants throughout Myanmar. Heineken Myanmar Limited (formerly known as APB Alliance Brewery Company Limited) is owned by Heineken (57%) and Alliance Brewery Company (43%). It operates a brewery in Hmawbi. Besides its international flagship Heineken® brand, Heineken Myanmar also brews Tiger, ABC Extra Stout and Regal Seven. Its mission is to Brew a Better World and be a partner for growth in Myanmar, through a wide range of projects aimed at job creation, road safety, and advocating responsible consumption. The company currently employs more than 280 people.