CP Five Star held eating & cooking competition event “CP Five Star Challenge” at People’s Park on December 3. This event is aimed to promote new menu and CP Five Star products while providing all the fun for consumers. The key message for this campaign is focusing on “Happiness is everywhere”, a concept that was launched last year targeting well-being and health. All CP Five Star customers were invited to enter the competition. By holding the competition, CP aims to present new products as well as allow the consumers to sample these products.
The recruitment period for the challengers started in October 2016. The registration forms had been distributed to all outlets, nationwide. In order to receive the registration coupon, a participant had to purchase any CP Five Star products with a total value of at least 2,000 Kyats. After filling out personal particulars consumers could return the signed formed back to any of the outlets. A lucky draw system was used to select 100 final contestants who would participate in this competition.
The competition is set to be in two rounds, the Semi-Final round and the Final round. The Semi-Final round will group 10 challengers together in 10 groups to see who can consume fried chicken drumsticks the fastest. Winner of each group will move on to the Final Round. The Final round is slightly different as each challenger will pair up with a celebrity guest to form a team. Each team will prepare a creative dish which will need to use Five Star products as the main ingredient. The winning challenger has received a grand prize of 3,000,000 Kyats, while the 1st Runner up and 2nd Runner up received 2,000,000 and 1,000,000 Kyats, respectively.
