Coca-Cola Myanmar has started its “Moments Together” music concert tour with an exciting new program of events with the city of Pathein on February 21 and plans to hit 13 other cities across Myanmar in 2016.
The “Moments Together” tour follows Coca-Cola Myanmar’s popular music concert series themed around the Coca-Cola Uplifting Break, giving thousands of fans the opportunity to relax and enjoy live performances, fun games and Coca-Cola. The concert tour, which started in 2013 has been a huge success, welcoming thousands of people to enjoy a break time with Coca-Cola and their favorite music artists.
This year, the tour has a new name “Moments Together” and a new program of events to excite and refresh audiences. The tour will hit a record 14 stops across the country, including cities such as Dawei, Hpa An, Lashio and Myitkyina that have never hosted the concerts before. Tickets for the concerts will be available at the concert venue as well as at designated ticket redemption booths that will be in the cities two weeks before the actual concert.
Sandy Chapman, public affairs and communications director, Coca-Cola Myanmar said “’Taste the Feeling’ is the first global Coca-Cola campaign launch since 2009 and the very first for Myanmar, so this is a real milestone for us. To celebrate our continued success in Myanmar and mark this once-ina-decade marketing shift, we have some really exciting activities planned for audiences around the country, starting with the launch of our ‘Moments Together’ music concert tour.”
The Coca-Cola “Moments Together” Tour is launching as part of The Coca-Cola Company’s new global “Taste the Feeling” campaign that officially rolled out on January 19.
