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Viu Myanmar Update

Lavina Tauro, Country Manager of Viu Myanmar shared the current status of Viu Myanmar and the new local partnerships on December 6 at Mango Media Office. She said, “After a detailed market study, we introduced six languages to Myanmar as consumers want to watch content from them. We regularly take feedback in group studies as well as from our social media platforms and implement consumer requests to best of our abilities. We have upped our output of Burmese content. When we launched in September, we had 130 hours of Burmese and this month we have reached 250+ hours on an average one burmese movie is added every day to the application.”

Regarding current status and numbers of Viu users, over ten percent of Yangon’s digital audience is on Viu and 75 percent of Viu’s monthly active users are from Yangon. Up until November 30, the number of monthly active users has grown ten times and the number of hours that a user spends on Viu and the videos watched per user have been increasing for three times. In addition, there are more than 175 million minutes of content has been consumed on Viu. Viu Myanmar recently collaborated with 2C2P, a leading Southeast Asian (SEA) payment solutions company, to expand their payment channels for buying Viu premium subscription. This partnership enables Viu’s customers to purchase premium subscription easily and conveniently pay at over 25,000 stores including convenient stores like City Express and ABC.