March 15 – Heineken announced that the UEFA Champions League Trophy will be in Yangon from 20-26 March. Asernal legend Fredrik Ljungberg, the global ambassador for the Trophy Tour handed over the Trophy to the super fans. The 2016 Trophy Tour kicked off in the UEFA headquarters in Nyon, Switzerland. It is going to key cities in Asia, Yangon was next destination after Vientiane, Laos.
Valentina De Luca, Head of Marketing said “It’s the first ever visit of the UEFA Champions League Trophy to Myanmar, made possible by the first fan-powered Trophy tour in the world. Super football fans in Myanmar will have the chance to Champion the Trophy in a new way. With football icon Fredrik Ljungberg coming to Myanmar to hand over the Trophy to fans, this is going to be a truly historic and unforgettable moment,”
Heineken welcomed Arsenal legend and UEFA Champions League star Fredrik Ljungberg to Myanmar on March 25. Ljungberg is in Yangon for the UEFA Champions League Trophy Tour, the world’s first fan-powered Trophy tour presented by Heineken, to take part in a series of fan-powered events and to hand over the prized UEFA Champions League Trophy to lucky super fans at the Shwe Htut Tin Arena on 26 March Yangon.
Through the UEFA Champions League Trophy Tour, Heineken enables fans around the world to engage directly with the tournament and get closer to the iconic Trophy.
Heineken invited Ljungberg to Myanmar to heighten the excitement among local football fans who have been vibrantly celebrating since the Trophy arrived in Yangon.
“It is humbling to experience the passion of Myanmar fans who may not have been to a UEFA Champions League game but must have been closely following the competition on television. Thanks to Heineken, they can now see the Trophy and that is just priceless,” said Ljungberg, an international footballer who played 65 matches and scored 14 goals in the UEFA Champions League. “Given how popular football is in this country, this is a great chance to celebrate withfriends and promote the UEFA values of fair play and respect” Ljungberg added.
The grand celebration for super fans at the Shwe Htut Tin Arena took place from 1 pm to 11 pm. There was numerous photo opportunities and autograph-signing sessions with Ljungberg, live performances and the most-awaited Trophy encounter where fans celebrate with the Trophy and get a video of themselves to share on Facebook. .
