Telenor launched an interactive donation campaign to mark the company’s 2nd Anniversary. Under the theme “Stronger 2gether”, Telenor has pledged donation of 170 million Kyats – 10 Kyat for each of its 17 million customers – and seek the participation of customers to channel these donations to any of the three identified organizations, See Zar Yeik Old Age Care Center, Residential Nursery and Training School for Girls under Department of Social Welfare Mandalay, and Network Activities Group (NAG).
Telenor devised this 2nd Anniversary campaign in tribute to Myanmar society’s sense of charity, said its Chief Marketing Officer Joslin E Myrthong. “Over the past two years, we have witnessed the charitable nature of the people of Myanmar on numerous occasions. Myanmar, according to the World Giving Index is the most charitable and most giving nation in the world. We are proud to celebrate the view that we are indeed stronger together when we unite in times of celebration as much as in times of adversity, by reaching out to those in need. In this respect, we believe it is fitting that we mark this momentous milestone in a way that enables our customers to also join us in the act of meaningful giving to community groups of their choice.”
The campaign began on September 29 and ended on October 8. All customers were invited to select their favourite recipient organization via SMS. The 10 Kyat per customer donation and the SMS costs were not deducted from the subscriber’s main balance. The donation amount that was received by each organization was based on the percentage of customer votes they received.
