Shell Myanmar, together with the Myanmar Red Cross Society and with support from the Global Road Safety Partnership and the International Federation of Red Cross and Red Crescent Societies, kicked-off a road safety campaign to educate drivers and community members along the Yangon-Nay Pyi Taw Highway. With support from relevant local authorities including the National Road Safety Council, chaired by the Vice President H.E Henry Van Thio, and the Ministry of Construction, and aligned with Myanmar’s National Road Safety Action Plan, the program is one of Shell Myanmar’s social investment initiatives underpinning the company’s commitment to help make a positive difference in Myanmar.
“By raising awareness and educating motorists and pedestrians on proper driving habits and road use, we hope to help foster a culture of safe driving over time. The Yangon-Nay Pyi Taw Highway was a natural first step in our road safety campaign. Working together with the Myanmar Red Cross Society, we are proud to do our part in preventing road crashes. Safety is central to Shell’s DNA and around the world we implement road safety campaigns, reaching communities from Asia Pacific to South America.” said Yasuko Yoshida, Country Chair of Shell Myanmar.
The campaign includes signs and billboards that span the Yangon-Nay Pyi Taw Highway from Yangon to the 115th Mile Rest Stop, communicating safe driving messages to motorists. At the rest stop, a demonstration car crash site is displayed and inside the restaurants, posters and table top signs share other life-saving tips such as wearing a seatbelt and to rest well before driving. In addition to addressing drivers, the Myanmar Red Cross Society is undertaking an outreach educational workshop program for villagers that live adjacent to the Yangon-Nay Pyi Taw Highway. Over three months, trainers will teach school children and adults about safe road use, as many drive motorbikes and are pedestrians along the high-speed roadway. Close to 6,000 villagers will participate in the workshops across 11 villages.
