After five years, Myanmar is replacing its tourism branding – Let the Journey Begin – with “Be Enchanted”. The new brand portrays Myanmar as a friendly, charming, mystical and as-yetundiscovered destination.
The new brand was developed on the basis of the current awareness of Myanmar as a tourist destination and a comparison with a range of other destinations. A survey was conducted in the month of April 2018 at Yangon International Airport Departure and the survey found that the tagline “Be Enchanted” reflects the good experience they had with Myanmar people.
The logo font “Myanmar” is based on the shapes and identification of the Myanmar alphabet, the rounded characters make it a very distinct and instantly recognizable logo that inspires an exotic and embracing sense. The new brand will be used officially in Myanmar’s marketing activities such as travel shows, tourism road shows and any digital marketing related to tourism promotional activities/events start from the launching date.
