This year, four luxury brands are included on the list. The race for luxury brands is once again headed by French fashion house Louis Vuitton (LV), which is valued at an estimated of US$22.7 billion. LV ranked 29th this year, dropping eight places from last year’s list after decreasing its brand value by 12 percent from 2012’s rankings. It is followed by Hermès, another French brand, with an estimated value of US$19.13 billion, which is unchanged from the previous year. With no vast improvement on its brand value, it is unsurprising that Hermès found itself in 40th place, dropping eight places on the list.
A new comer in the top luxury brands market is the Italian brand Gucci, which is considered one of the fastest growing brands on the list. It increased by 48 percent from its US$8.6 billion 2012 value, bringing in a staggering US$12.73 billion for 2013. This impressive performance puts Gucci at 68th on the BrandZ Top 100 list, a new entry for the company.
Another Italian fashion label, Prada, is considered to be the most promising luxury brand of the year, as it jumped 63 percent in brand value in 2013, making it the fastest growing brand on the Top 100 list. This means an increase from US$5.7 billion to US$9.45 billion, an astounding feat that left many fashion aficionados wondering if Gucci and Prada’s success is a sign of what is becoming known as “Italian supremacy” in the fashion industry. Despite this growth, Prada is secure in its position, as it plans to focus on promoting its sub-brand Miu Miu for 2014.
If you’re looking for what’s in and what’s hot, make sure to update your wardrobe with Louis Vuitton, Hermès, Gucci and Prada tags this year. Aside from these four brands, other luxury brands to watch out for 2014 include Rolex, Chanel, Cartier, Burberry, Fendi and Coach.
