Interview with: Graham Stewart
Managing Director of Klareco Communications
Please introduce yourself and Klareco Communications to our readers.
My name is Graham Stewart, Managing Director of Klareco Communications in Myanmar. My background is in public affairs and journalism in the United Kingdom where I worked in the Houses of Parliament for a former defence minister and spent ten years writing for The Times newspaper in London. I moved to Singapore in 2012 and I set up our public relations agency in Yangon in 2014. We’ve changed the name since then, but have continued to build our reputation in delivering high quality content and positive coverage for our clients.
Senior management in Myanmar often have a good understanding about what marketing and advertising involves but are less clear about the benefits of public relations – that’s one clear difference between this country and many other Asian markets where ‘PR’ is regarded as a core dimension to how companies project themselves.
Our role is to help politicians, trend setters, and business people – indeed anyone in public life – to better explain what they do in ways that will enthuse and grow their audience. We’re about enhancing understanding and generating the loyalty which is so important in building brand reputation.