Interview with Peter Li, Chief Executive Officer of OPPO Myanmar AED
1. Please introduce yourself and OPPO to our reader.
Mingalar par! I am Peter, CEO of OPPO Myanmar AED.
2. What is OPPO’s Unique Selling Point (USP) in Myanmar?
OPPO’s USP would be our trendy product design, AI camera technology and VOOC Flash Charging technology as well as IoT devices.
3. How do you localize your marketing strategy?
Since we have established our market here in Myanmar in 2014, we have tried to understand our customers’ behaviour well so that we can communicate easily with our local consumers. In our research, we have noticed that most of our customers are millennials and Gen Z from the peri-urban areas who love to stay updated with trendy designs with innovative technology. This is why we have also tried to put innovative technology as our priority to fulfil the needs of our customers here in Myanmar. On top of that, we always try to stay closer with our customers and try to understand their feedbacks.We have an internal marketing team working to promote our brand images and listen to the customers’ feedback. We produce our products based on “Users-Led Innovation” and I would say, this is our main strategy to win the hearts of our Myanmar customers.
We have a local branding team who knows Myanmar consumers well. We localized local slogans and other contents and also created TVC and KVs with local celebrities to communicate well with local consumers. We also find the touching story in real life related to some Myanmar festivals like Thingyan and Tazaungdaing short films shot by our camera phones which are named “Tha Mi Ma Thi Del Thingyan”and “Son”. Those short films got very high engagement and positive comments.