Heineken celebrated the opening of the festive season with the lighting of the Heineken Christmas tree which was made of over 2,000 Heineken bottles. The 25 feet (7.52 metre) tree located in the fountain area of Myanmar Plaza from December 18 until January 15, 2019.
“This year, we wanted to bring a fresh perspective to the festive season and so we have created a big Heineken tree made of over 2000 bottles – something people will have never seen before! We hope people will come to Myanmar Plaza with their friends and celebrate together with Heineken in front of our unique festive creation,” said Pattapanee Ekahitanond (Kaitoon), Marketing Director of HEINEKEN Myanmar. For everyone who visited the Heineken Christmas tree had a chance to win Heineken Hoodies during this festive season. Posted a Heineken Christmas tree selfie on Facebook with #Heineken #festiveMM to enter a contest where 25 people got Heineken hoodies every week.
There was three plus one promotion at ten top bars across Yangon and Mandalay, with lucky draws to win Heineken Hoodies every Friday and Saturday in December. Heineken had partnered with Pringles to satisfy Heineken lovers’ cravings. Heineken Pringles promotions were available at Marketplace by City Mart and other selected supermarkets where Pringles and Heineken shopping bags were given throughout December. Heineken also celebrated two special evenings at Eclipse Bar on December 21 and 22 where performances and entertainments gave their lovers a full festive experience.