Grand Royal launched its new product Grand Royal Double Gold on 19 June, 2015. According to Scottish Distiller from IBTC, Mr. William M. Arthur, Grand Royal Double Gold is distilled with Vanilla and Oakwood. “Myanmar is developing day by day and all consumers are consumed the best things and recognized them. Grand Royal Double Gold is high end whisky and the consumers in Myanmar will appreciate it.” said U Tint Oo, Executive Director of IBTC, the company behind the Grand Royal. The Group Head of Marketing Mr. Byan Lee said that their products, Grand Royal Whisky, Grand Royal Smooth, Grand Royal Signature and Grand Royal Special Reserve were conformed with consumer’s expectations and won many international accolades. Grand Royal Special Reserve won Asia’s Best Blended Whisky in World Whisky Awards” Well-known designer, May Myat Wah So created dresses named “Little Gold Dress” for brand Ambassasors to wear in special dinners. Double Gold Launch Event was held in 50th Street Bar, Union Bar & Grill, Humming Bird Restaurant and Turbo De Bar and Restaurant. Famous celebrities including Naing Naing, Kyaw Kyaw Bo, R Zarni and One, Aung La, Fokken Raymond (Idiots), Aye Myat Thu, Ah moon, Han Tun, Ye Yint Aung, G Tone and other special guests attended Grand Royal Special dinners. Grand Royal Double Gold is available in 50th Street Bar, Union Bar, Yangon Supper Club, Escape, Turbo and Humming Bird, Shan Yoe Yar, The Roof, My Garden, 1st Container Bar, Rangoon Tea House, The Cave and others. International Beverages Trading Company Limited (ITBC) was established in 1995 and has over 80% share of the Myanmar whisky market. Head office is in Yangon and it has other 8 branches across Myanmar.
