CLEAR kicked off the summer season with the frst ever CLEAR Cool Summer Festival held on March 31 and April 1 at Yangon Waterboom. The festival was organized by CLEAR to encourage the public to be aware of hair and scalp problems during summer and to inspire them to stay fresh and confdent against heat and dandruff.
“CLEAR promotes good scalp hygiene and hair care throughout the year but it is during the summer season when it is especially important for people to be aware of how the sun and heat affects the condition of their hair and why they may be more prone to dandruff. We wanted to share this message in a fun and relevant way by organizing the CLEAR Cool Summer Festival. At this festival, we wish to encourage people to wash their hair and feel refreshed using CLEAR shampoos before going home after their day of fun under sun”, said Khin Sandar Ko, Brand Manager, CLEAR.
To celebrate the CLEAR Cool Summer Festival, May Myat Noe and celebrity guests that were part of her CLEAR Cool Summer Squad – Aye Wutt Yee Thaung, Alinn Yaung, Nyein Thaw and Nyein Chan Htet Aung played fun water games along with consumers and shared their summer hair care tips with event attendees. The frst day of the festival also featured an electronic dance music (EDM) show in the evening.
