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A Symbol of Prestige and Excellence

Whether you are a student or a businessman, you may need something to keep track of the seconds, minutes and hours. Watches are the necessary everyday gadgets. It can show one’s pride as well as dignity. A great watch can make your look complete. It can also be a fashion accessory for everyone. Watches, therefore, play a major role for everyone who appreciates time. When you are looking up for one chronometer which already has a specific brand name, and worn by all the important people all around the world, you can find one under the brand name of “Rolex”.

The Specific Chronometer

Recently, Rolex has introduced its new product, the Oyster Perpetual Day-Date 40, featuring a new mechanical movement as well as a 40mm case. The movement, Calibre 3255 sets a new standard for chronometric performance. The new product redefines the status of superlative chronometer established by Rolex in the late 1950s. The criteria for accuracy on the wrist are twice as exacting as those of other officially certified chronometers.

One of a Kind

The new Day-Date aesthetically inherits the evolutions that have marked the history of this very charismatic watch and refined lugs and middle case, a broad and clear dial. There is also an exclusive return to the president bracelet that was specially created the Day-Date in 1956. It is now redesigned to be even more closely integrated into the Oyster case. The new date can be available in 950 platinum, 18 ct yellow, white and everose gold versions with a new variety of elaborate new dials, veritable signatures of its renewal.

Watch of the Presidents

The day-date has represented the summit of the Rolex art of chronometry, a symbol of excellence and prestige, exclusively in gold or in platinum since its first launch in 1956. The


The day-date was the very first self-winding and waterproof wristwatch to offer a modern calen- dar with an instantaneous day display, spelt out in full in a window on the dial in addition to the date. The prestigious watch has the beneficial points of exceptional accuracy, reliability and legibility. The Rolex day-date has always been a choice of more presidents, leaders and visionaries. The day-date became known as “presidents’ watch”.

Emblematic New Dials

The Day-Date stands out with a range of elaborate new dials, a singular combination of high technology and traditional know-how. Thin and laser-etched motifs are applied to a traditional sunray finish for a particularly sophisticated effect. New faceted and deconstructed Roman numeral hour markers, with individually hand-positioned elements, underscore the masculinity of this model. Demonstrating Rolex’s unique expertise in the art of dial making, these new watch faces are exclusive to the new Day-Date.

Prestigious President Bracelet

The elegant and imposing President bracelet is inherent to the standing of the model, de- signed specially for the Day-Date at its launch in 1956. Immediately recognizable on a wrist, the solid gold or platinum bracelet with three semi-circular links provides complete reliability and comfort. It is now equipped with ceramic inserts inside the links, enhancing its suppleness and durability. A new concealed attachment beneath the bezel ensures seamless visual continuity between the bracelet and case. The new-generation concealed Crownclasp, opened with a hinged Rolex crown, is the final aesthetic and functional touch to this sumptuous bracelet.

The Rolex watch, first made in 1910 in Switzerland by Mr Hans Wilsdorf, remains world-famous watch brand to date.