Yara, the world’s leading fertilizer company, officiated the opening of its first branded retail shop in Myanmar, located in Chaung-U Township, Sagaing region, on January 16, 2018. This follows the company’s recent launch ceremony held in Yangon on January 15 to celebrate its official entry into the Myanmar market.
The opening of the branded retail shop was inaugurated by Svein Tore Holsether, CEO & President of Yara, as part of a field visit by Yara executives to Upper Myanmar. It marked the start of official Yara Crop Nutrition sales to farmers in Chaung-U Township which is a key area for growing melon and other high value crops.
Yara also celebrated the harvest of the first musk melons fertilized by Yara Crop Nutrition solutions in Chang-U Township. In a difficult growth season, musk melon grower Nyunt Win experienced a yield increase of 20% and quality premium increase of 25% systematically after following Yara’s Crop Nutrition Program.
Many farmers are facing risks and difficulties and Yara looks forward to working with farmers in Myanmar to help reduce this risk. Yara has a long and proud history of more than 100 years and we have worked in Asia for four decades, building a trusted brand among farmers. We have the knowledge and high quality fertilizers to support farmers to increase their crop yield and quality, therefore ensuring better prices and increasing profitability”, said Svein Tore Holsether, who harvested the musk melons alongside musk melon grower Naing Htwe.
Myanmar is the latest country Yara International has entered, with expectation of significant growth. The leading global company within crop nutrition solutions already has operations in more than 60 markets, with sales to 160 countries. Established in 1905, Yara is well known for its quality fertilizer solutions and working closely with local farmers, transferring knowledge to them.
Yara will launch its farmer centric approach in Myanmar this year with several farmer meetings, demonstration plots and field days to share knowledge with thousands of farmers with the aim of increasing their profitability and improving their livelihoods.