Ovaltine Held “Go Back Home” Campaign
November , 2018

Ovaltine held “Go Back Home” campaign by engaging thousands of people at Aung Mingalar and Dagon Ayeyar Bus Stations in Yangon as well as at Kywae Sal Kan Bus Station in Mandalay to bring them the Thadingyut Festival spirit and to share surprise gifts for them to bring back to their hometowns. As many people planned to return back to their hometowns during the weekend of October 20 and 21, especially from the bus stations in Yangon and Mandalay, Ovaltine set up Thadingyut booths featuring free instant photo kiosks for people to snap their excitement before traveling back to their hometowns. Meanwhile, members of the public were also able to purchase Ovaltine products and Thadingyut festive packs at the booths and received a free gift with every purchase. “Our family lives in Yangon so I can earn better income and so my kids can attend better schools. We are returning home to celebrate Thadingyut with our family and we’re really happy to have some special gifts from Ovaltine to offer to our relatives”, said Aye Aye Thein, who travelled back to her hometown in Htee Chaing Township, Sagaing Region.

Ovaltine kicked off this year’s Thadingyut activities by releasing a short film through online platforms, including its Facebook page and also partnered with Grab to offer a special Grab promotion code for the Thadingyut Festival. From October 19 to 25, members of the public who travelled to Aung Mingalar and Dagon Ayeyar Bus Stations in Yangon as well as at Kywae Sal Kan Bus Station in Mandalay, were able to book a taxi with Grab and use the promo code “GoBackHome” to enjoy a 1,000 Kyats discount off their ride.

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